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MAD House

Project Type /

Identity, Brand Architecture, Product Launch, Social Media, Website

MAD House by tikera Africa is an Incubator, Accelerator and Research Institute in Lagos, Nigeria dedicated to knowledge sharing, shaping, and sharpening, essential components for growth. Our magnetic brand for MAD House is defining a re-emerging creative industry sponsored by innovation and driven by home grown industrialisation.

The brand’s core logo features a bold stencil M and a random scribble sketch, a signal that the platform is ready to transform Africa’s creative potential currently exported in it’s raw state, into processed and innovative products and services for global benefit. As tikera Africa’s first impact vehicle, and positioning to become a major contributor to African commerce, MAD House opens its doors to its first Cohort of Creatives-in-Residence in February 2024. We are excited at what holds for the African Creative Economy in the next few years.

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